by Felicia | Jul 5, 2019 | Advertising
How to launch a book series! Launching a book series can be both exciting and full of possibilities as well as terrifying and disastrous.Is there a surefire way to launch and be successful? I wish. But I’ve found a strategy that has worked for me rather consistently,...
by Felicia | Jun 28, 2019 | Advertising, Amazon Ads
How often should I be making new ads? I’ve been copying my old ads every month to get a fresh start with Amazon. I don’t want to risk my ads dying on me without more ads in place to make up for it. What is the ideal time to copy old ads? Careful with always making...
by Felicia | Jun 26, 2019 | Advertising, Amazon Ads, Keywords
What is the point of using negative keywords? Wouldn’t reduce the chances of finding targets that convert? The reason negative keywords are so powerful is the same reason a lot of other tools that people ignore are so powerful.Control. If you control where you...
by Felicia | Jun 24, 2019 | Advertising, Amazon Ads
Is using dynamic bids up and down worth it? How does Amazon know whether to raise or lower our bid? Amazon says how they know. They also say that it works best on long performing ads because it has more data to make their algorithm work. I use bid up and down...
by Felicia | Jun 21, 2019 | Advertising, Amazon Ads
How does the Amazon algorithm work with Amazon ads? Is there a point in targeting specifically? Is it detrimental to target widely looking for cheap clicks and sales? I hyper focus, both during preorder period with Amazon only, and continue to do so to optimize...
